Have a business and want to take it online but wondering you must have good technical knowledge? The good news is, you don’t have to. As a business owner, you should have the opportunity to focus on the process and not on technology. So, what should you consider when developing an e-commerce website?
Certain features are must for a successful online store. The features that most of the business owners miss and result in losing opportunities. Ensure the below features for your customers and yourself so that you can have a competitive advantage and a successful business online.
The user interface should be very simple and easy to navigate. It must include easy navigation for the customers, to add an item to Wishlist, easy checkout and to check the status of the order. A customer should not be kept guessing what to do next but instead, they should be hinted not forcefully but softly as what could be next steps such as related items and suggested items.
Nobody wants to interact with a slow website. Studies show that most of the visitors leave the website and do not make a purchase after a slow interaction. So, make sure that your website has a real-time response.
Your customers can access your online store from any device so make sure your site is mobile friendly and runs flawlessly on each platform.
Multiple payment options:
Your website should be able to provide multiple payment options including Debit card, credit cards, Pay Pal, etc. Moreover, you should offer Cash For the Delivery option to the customers.
Coupons and discounts:
The coupons codes and discounts should be applied seamlessly otherwise you may lose the trust of a customer. Besides, make sure to return the initial status of the coupon if the customer cancels the order.
Recovery or rollback:
In the case of a network failure or a transaction failure customer’s previous status should be rolled back with an apology message. In no case, customers’ money should be deducted without purchase.
Order management system:
Complete information should be accessible to the customer about the current status of the order. They should have the facility of modifying orders or canceling them anytime. The website should also facilitate the return of order and money returns as per your company’s policy.
An eCommerce website must provide security to your customer’s data. Make sure the confidential information of the customers is protected by the trusted payment gateway.
Up and Running:
Last but not the least you do not want the customer to visit your website to purchase only to found it out of service. Make sure your e-store is always up and running.
Your website will become large one day and you don’t want the site to go down under any circumstances. Make sure your site is ready for future and able to handle millions of transactions.
For Business owners:
If you have a big business then you might need to create departments, staff while assigning them roles and responsibilities. Your website must have a backend which should allow you to do the same. And if you want to handle it everything by yourself you should be able to do that as well. The website should allow you to create catalog, discounts, offers, sale campaign and contact the specific customer if you so desire.
The website should be able to show you the bird’s eye view of the complete Business as well as the minute details. As an owner, you should be able to find out about your top performing products, loyal customers, and also about the different departments. You should be able to investigate into a matter if so arise. The website should be able to provide reports to respective departments.
Above is the exhaustive list what you should consider during eCommerce website development. You can hire a web developer to build your website from the ground up or you can opt for some CMS platforms like WordPress, WooCommerce, or Magento development. Today, most customers prefer Magento as it comes several advanced features that can be customized to any extent for your business.
Planning to come up with an eCommerce website, why don’t you hire Magento developer? Baymediasoft is a creative web development company that delivers the most innovative WordPress, OpenCart, Laravel and Magento development services.