Planning to develop a mobile app? You may be wondering to become the next big player in the app marketplace. But, is this so easy?
In this constantly-growing online market, it’s difficult to stand out and create a unique brand identity with an app. You need to come up with something unique which starts with the mobile app UX. A poorly-designed application doesn’t get a second chance to prove itself among other 3.9 million apps. Coming up with a desirable mobile experience is challenging for the designers as the platforms have several restrictions to it including UI constraints and attention span.
A badly designed app can affect performance and popularity of your business at the very beginning. Designers may make several mistakes while working on App UX. In this blog, you will find some of those common mistakes must be avoided to engage the users better and provide them a terrific experience:
Poor UI/UX Design
It is one of the most common mistakes a designer make during the first stage. UI (user interface) takes care of the arrangement of elements in a mobile app which does affect not only the UX (user experience) but also performance. You must place yourself in the user’s shoes while designing the design interface of the app. An interactive UI engage users better as they can quickly navigate the app and use the features with ease. An app must be able to work flawlessly on multiple devices without facing any issue regarding compatibility. You should keep updated yourself with latest trends in UI design and even look for the inspiration from other successful apps to create a unique product for your users.
Implementing too many features
Adding too many features to your app can make your final product sluggish and lower the overall performance. Furthermore, having too many features can utilize a lot of memory and influence the output of the mobile app. When you start working on UI, add the main features first which serve the primary functions to the users. Later, if you want to add more features, then you can go for updates.
Avoiding Target Audience
Remember, you are designing the app for users, not for your personal usage. Avoiding target users will lead you to the failure path. Yes, the target audience is more important than the app design concept and advanced features. Your extraordinary design won’t work unless you get to know whom you are targeting. It is essential to be clear about the end users of the app to determine the objectives accordingly. If you know your target users, you can better find out about user expectations and come up with the design that satisfies them.
Making Things Complicated
“We can keep it simple, baby, let’s not make it complicated.” Whenever I talk about mobile app designing, I remember the beautiful lyrics of Dimitri Vegas’s song – Complicated. Yes, don’t make it complicated, keep the design simple. Complex designs will create confusion for the users which will directly interfere your app performance. It is observed that sometimes designers overdesign the mobile app to make it innovative. Although, it sounds good but has a significant defect in practical use. Over-styled pages create confusions for the users as they need to put more efforts for using the app flawlessly.
White Space is Missing
Most app designers get driven by other elements of the app and take white space for granted. While it is one of the most important parts of your page that provides a breathing space to every page of your app. White space also gives a balance to your application and its elements. With a white area, you can adjust your content and other elements together and make your app communicate better. Don’t just fill everything with the ingredients and try to provide a decent room to let the users understand it well.
Trying To Copy Other Mobile Apps
When it comes to functionality, goals, value, and audience, every product is different. And, it’s not necessary that what works for other product will also work for yours. Therefore, it is always better to research online, get inspired and learn from other, but copying other apps straightway is the most prominent mistake. Apart from taking online tips, you can also apply user feedback to make your app design desirable. You can take feedback from your seniors, team members, and friends. Also, do surveys and gather qualitative data that will help you know the user preferences. Such information is helpful in producing new ideas that can be further validated through testing in order to stimulate the performance.
Redesigning Without Proper Feedback
Being a designer, you are not supposed to stick with the design that you prepared at first. You need to redesign the app after doing surveys and considering feedback. However, being exploited in revamping will actually explode the performance of your mobile app. Don’t forget conversions are the main purpose of your app. Users prefer something functional apps than a decorative piece which only looks attractive in store. So, rather than going overboard with visual design, focus on the goals you are actually here for.
Designing an extraordinary app has become more than a challenge nowadays. Most of the business owners have also understood the value of mobile app UX, but they often don’t know how to use UX design to produce new values. Well, a designer is the person who creates the first impression of any website or mobile app and the success of any product is however dependent on the expertise of UX designer. If you avoid all these mistakes mentioned above, you will be able to create the amazing mobile app design.
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