Why Your Business Mobile App Should Target A Global Audience?

Baymediasoft Blog
December 15, 2018


Why Your Business Mobile App Should Target A Global Audience?

While developing a mobile app, you must understand the full extent of multi-platform audience’s behaviors in order to reach your audiences more efficiently. Nevertheless, marketing to a relatively small pool of customers could rigorously limit your chances of being maximally successful.
Over the past few years, the Internet usage has frequently shifted from desktop to multi-platforms across the globe. Whether your goal is to approach new audiences or grow into new markets, you should perform market research and analysis previous records in order to identify where your global demand is coming from. This blog reveals why considering a global audience will be the best solution to your app’s growth.

Mobile Usage is now Greater than Desktop and Other Media

US audiences are moving their time spent with desktop and major media towards mobile. According to Cisco’s report, global mobile connections in 2014 increased to 7.4 billion. By 2019, there will be 8.2 billion personal mobile devices and the great majority of mobile traffic (97%) will originate from the smartphones. Moreover, the global mobile data traffic will enhance nearly tenfold between 2016 and 2019.

A time was when no one had an Internet but today it is hard to recall the time when our forefather did not use the web every day. A recent study reveals that 40-50 % of income for most businesses comes from outside the U.S.
A number of people using the Internet have grown rapidly in a very short period. Today, 59% of Americans are connected to the Internet through mobile devices. You can better understand the growth of internet usage in 2015 with below-mentioned table:

The above-mentioned facts & figures prove that it’s really beneficial to market your app globally. If you are still unsure about its numerous advantages, take inspiration from some organizations that have already succeeded with global marketing.

Airbnb is the best example of a mobile app development with the global community. In order to keep pace with the multilingual user base, this accommodation app is available in over 25 languages with both in-house translators and crowd sourced translations. While, Handy app provides booking handyman and housecleaning services in 20 cities across the US, Canada, and the UK.

Develop Your Mobile App that is Ready to Go Global

While creating a website, most developers design for big screens and forget how it will appear when a user browses the same website from his mobile phone. When a user clicks an unresponsive website through a mobile phone, reading and navigation become more difficult. At this point, you need to think creating a responsive site or mobile app. However, invest your time and money in doing market research that’ll help you determine how people in your target markets use similar apps. Moreover, your mobile app must target a global audience to make your business running successfully.

To create a mobile application for a global audience is not an easy process, it is unquestionably worth your time. If you are looking for a trustworthy mobile app development company to get a unique mobile app for your business, you have come to the right place. We at Baymediasoft provide the best app development for iPhone, iPad, Android, and PhoneGap at the best price.

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