Role of Digital Marketing in Business Growth

Role of Digital Marketing in Business Growth
Baymediasoft Blog
November 11, 2022

The role of digital marketing in the digital world can’t be underestimated or ignored if you want to create an effective online presence. Digital marketing involves the usage of digital methodologies to spread brand awareness for driving more sales and revenue.

The world is now moving its attention to achieving complete digitalization in every industry and field, but it might take some time to happen. However, in the area of trade and commerce, digital marketing has been used widely.

In this digital and modern world, no doubt, technology is the key player, and, if you are ignoring digital marketing for your product promotion or brand awareness, it will be a breakthrough decision.

As per the latest studies, almost 79% of the total world population now prefers online shopping, 85% of people consider researching online before making a purchase decision, and 54% of buyers read reviews, testimonials, and related data before buying any product or rendering any service.

This gives rise to digital marketing, and it becomes important for businesses to understand the role of digital marketing.

Here’s a blog that can help you understand the importance or role of digital marketing in terms of how significant it is to boost the business community. Now, let’s dive straight into the blog to understand further.

What is Digital Marketing?

Role of Digital Marketing


Digital marketing refers to a wide range of online marketing activities. Some of them include SEO, PPC, SMM, SEM, Content Marketing, Email Marketing, and Affiliate Marketing.

In simpler terms, the primary goal of a digital marketing company is to:

  • Perform online market research
  • Increase your online presence
  • Generate leads and sales
  • Integrate your online platforms

Why is Digital Marketing Crucial?

Digital marketing has the potential of reaching your business to a larger audience than you could through traditional marketing methods. Also, it allows targeting prospective customers who are more likely to purchase your products or services.

Moreover, digital marketing is a cost-effective option than traditional marketing since it allows you to measure and track success in real time.

The few benefits of digital marketing are:

  • It is more effective than traditional forms of marketing.
  • You can emphasize more the targeted prospects who’re looking for your offerings.
  • It allows tracking the data in real time.
  • Digital marketing allows you to compete with bigger brands and companies.
  • It helps improve the conversion rate and the quality of your leads.
  • With digital marketing, you can engage more audiences at every stage.

B2B VS B2C Digital Marketing

Role of Digital Marketing


No doubt, digital marketing strategies work for both B2B and B2C businesses, but the methodologies and practices differ between them. Now, let’s take a closer look at how digital marketing plays an important role in B2B and B2C marketing sectors.

B2B clients tend to make informed decisions, and thus it takes a longer time. On the other hand, B2C customers respond better with short-term offers and even messages.

B2B decisions require the input of more than one person. Whereas, B2C favors one-on-one connections with the brand.

B2B transactions are usually based on logic. B2C customers, on the other hand, are emotional and focus more on making the customer feel good about making a purchase decision.

What Is The Role Of Digital Marketing?

The role of digital marketing is to help you generate new traffic, leads, sales, and revenue for your business website by targeting a group of people looking out for your offerings.

As discussed above, digital marketing is the process of marketing your website online to gain prospective leads and consumers. It plays a key role in helping your business survive in this competitive digital world.

Almost 4.6 billion of the population are on the internet today, and 2 billion out of them are shoppers from online portals, you’ve got tons of opportunities to reach out to the people who are particularly interested in your products or services.

How Does Digital Marketing’s Role Impact your Business?

Role of Digital Marketing


Digital marketing positively affects your business. When you reach out to a professional digital marketing company, you’ll notice that all the strategies that you implement play a key role in driving success for your business.

Now, let’s dive into how the role of digital marketing affects the business of any niche.

  • Helps You Generate An Impressive ROI

One of the primary roles of digital marketing is to help you make more money out of your marketing efforts. If we compare it to traditional marketing, digital marketing is a cost-effective option, that helps generate an impressive ROI.

No doubt, you can go for an SMM campaign, content marketing campaign, or PPC campaign, but it costs you a lot of time to develop, launch, and measure the results.

On the other hand, digital marketing involves setting a strategy and budget, and all you’ll get is an excellent ROI for your business. You can’t underestimate the importance of digital marketing when it comes to improving your bottom line. Additionally, it also optimizes your marketing budget.

  • Allows You Track Campaigns

As you go through the different roles of digital marketing, you’ll discover that digital marketing makes it easier for you to monitor and track campaigns.

Whenever you’re running a marketing campaign, you want to know whether it is driving results for your business. With traditional marketing methods, this isn’t possible since you aren’t aware if your marketing efforts are fulfilling the objectives.

With digital marketing, you can keep track of all your campaigns in real-time to see if your efforts are generating results. You can monitor and track a variety of metrics, each depending on the type of campaign.

  • Helps Stay Ahead of Competitors

Every business faces constant competition, and your business is no exception to it. When those competitors are big companies and corporations, it’s next to impossible to compete with them. After all, they have more resources.

Here, the role of digital marketing is to level the playing field for small and medium-sized businesses. It allows competition with the bigger companies.

For example, SEO or Search Engine Optimization is one practice under digital marketing; it helps businesses to boost their site rankings in the search results. It is a methodology that can be used by both big and small companies to attract and reach a more targeted audience.

  • Allows Targeting Prospective Audience

Another vital role of digital marketing is to help your business connect with the people interested in your products and services. Traditional marketing methods make it a tough task to reach out to people looking for your offerings.

On the other hand, digital marketing helps you reach people interested in your business. These enable targeting the people that want your products or services.

Targeting the audience allows you to save more time and money. This way, you will not only reach out to people who are looking for your products or services but will also help you drive better results from your marketing campaigns and helps generate better ROI.

  • Takes Your Business Global

The role of digital marketing comes into light when it comes to taking your business to the global market. With traditional forms of marketing, you get limited to one particular market.

With digital marketing services, you can easily get connected with international customers or businesses and work with them to expand the business to great heights.

The scope of digital marketing doesn’t get limited. Instead, it continues to develop in the competitive scenario too. With it, your business can easily reach the global marketplace, and you can attract your prospects with digital strategies and methodologies.


Whether it’s B2B or B2C, every kind of business can incorporate digital marketing strategies. The most important thing that you have to do here is to learn the latest updates and digital marketing patterns that suit your business. Either way, you can approach a digital marketing company that can help you plan and implement strategies in the online marketplace.

Now, you can agree with us that to take your business to great heights in the online marketplace, you need to make use of digital marketing.

Remember, if you still haven’t decided to make a move in the digital marketing campaigns, you are missing out on a marketing strategy that can get your business to achieve success.

For all digital business owners, here’s an interesting read on why your business needs digital marketing services, do check it out!

We hope that you gained information on how digital marketing helps businesses of any industry and niche. If it helped you, let us know in the comments section below!

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