If you are a startup or one-of-a-kind business owner who needs to drive tangible web traffic, you must consider local SEO. Are you wondering why? No doubt, SEO or Search Engine Optimization plays a key role in improving the online presence of your business. In this blog, we will explore how local SEO can help your business grow. Despite various changes in SEO, it remains one of the important factors.
Below are some of the stats to prove this:
72% of the total population admit that at least half of the searches that occur online have local intent.
In 2021, the searches for “near me” terms increased by 200%.
Thriving businesses use local SEO strategies to help grow in the marketplace. It can boost calls, visits, and sales from people in your targeted location. It enhances the ability of people to discover your business locally while offering people what they are looking for.
What is Local SEO?
SEO is a digital marketing technique used by businesses to rank higher on search engines. We can say that it is the pulse of any business thriving online. Without proper SEO tactics, your business won’t be able to thrive in the online marketplace.
Local SEO is a branch of SEO that helps businesses of all sizes and kinds to grow exponentially well and gain leads for the physical business.
With local SEO, you can target the prospects in your area. For example, you run a restaurant. So, whenever people in your area search for “best restaurants near me” your business would appear in the local listing. This is only possible if you have optimized your site for local SEO.
How Local SEO Can Help Your Business Grow?
Now, it is time that we take a sneak peek into how local SEO can help your business grow. Let’s dive into it!
The primary benefit of optimizing local SEO is about getting more traffic to your website. No doubt, not all traffic gets converted into sales, but some percentage of the total sales gets converted.
The more people visit your website means the more chances of selling your products or services also get increased. In addition to this, more traffic spreads word-of-mouth about your business organically.
Reach More Customers
Local SEO is all about marketing your business to prospective customers. One of the biggest benefits it serves is finding more customers.
The primary goal of SEO is to improve your business’s bottom line in the local search results. This, in turn, helps bring in more potential customers to your business profile, which can get converted to customers.
Create Brand Awareness
With proper local SEO, your business with the most suitable keywords will appear at the top of search engines.
The more they see the results in the listings, the more your brand gets a boost. It is clear that more people are interested in clicking on your website and searching for your brand on the web.
Achieve Long-Lasting Rankings
Unlike the traditional form of marketing, where the impact of adverts lasts for quite some time only, the results that SEO generates are long-lasting.
The only drawback it holds is that you need to maintain the details to optimize the local SEO. Once you start to get ranked in the SERPs, you hold that position for a considerable period of time.
Well, the results are not always guaranteed, but if you keep up with the latest trends and updates, you can achieve long-lasting results in the local results.
Improve Conversion Rates
Local SEO plays a key role in improving your conversion rates. This is particularly due to the fact that SEO helps bring in traffic that’s already interested in what you are offering.
As an outcome, the sales in your business get a boost, and thus, it helps in achieving a better conversion rate.
Continuous Business Growth
If your marketing efforts are always towards getting more traffic to your site while improving the search rankings subsequently, local SEO can prove to be of great help. This helps in getting more sales and leads to the business.
More sales and leads bring in more customers, thus, it creates a sustainable cycle for business growth. This is particularly important if you are a startup business, investing your time and resources into local SEO can help you achieve business growth.
Bypass your Competitors
For instance, assume two competitors selling the same offerings in the same niche. But, one of them has an optimized local SEO presence while the other chooses to rely on the traditional forms of marketing.
As discussed above, traditional marketing doesn’t last long, and thus, the one who has an optimized SEO strategy attains a sustainable competitive advantage that helps you stay way ahead of others in the field.
Tips to Improve Local SEO
So now you are specific about how local SEO can help grow your business, now you must pay attention to the key local SEO tips that you can take advantage of in generating leads and sales for your online business.
Get Your NAP Right: You must have heard that NAP stands for Name, Address, and Phone. It plays a key role and it is something that you need to pay attention to such that local SEO purposes are fulfilled.
Generally, if you are operating as a local business, your NAP information stands across directories and SERPs. Thus, you must ensure that the details are always up-to-date.
This way, whenever someone looks for your business over the web, they’ll be able to get the most accurate contact information. And it is crucial because it is one of the factors that search engines look at while ranking your business in local listings.
Optimize for Google Maps: One of the latest studies has cleared that people engage more with businesses online than they randomly visit or walk in a physical store.
When a user searches for something on Google, they have a purpose in mind. And if they want to visit your store, they’ll search for your address and location information on Google Maps.
All you need to do is claim your Google My Business page and add as many details as you can on your business profile. You can even optimize this information by including targeted keywords in location, phone number, address, and more.
Put Your Location in Strategic Parts of Website: This may sound be an obvious tip to you, but many businesses don’t put their location in the strategic parts of the website. And even if you find, these are not placed in the strategic spots.
While you’re searching for the place to put your address on the website, you need to search for the most strategic parts.
For instance, if you are a restaurant website, you can consider putting your location on the homepage since it will be the first thing that a visitor sees. On the other hand, if you are a service provider, you can place the location either on the contact page or the footer of the website.
Are you Ready to Dominate the Local Search?
That’s a wrap! Local SEO for your business is a crucial factor that shouldn’t be ignored at any cost.
Optimizing your online business for local SEO is vital, and this is especially crucial if your business is just a startup and operates on a local level. This will help you compete with the bigger brands in the marketplace.
Also, if you use local SEO strategies, it can have a long-term effect on the success of your business. With this mindset, you can incorporate effective and efficient strategies that bring results.
If you feel that your business could gain an advantage out of the local rankings, it is time that you seek help from a local SEO expert. With the expertise of BaymediaSoft experts, you can optimize and dominate your local searches.
Irrespective of the industry and business niche, we are always here to help you boost a business’s online presence through proven SEO tactics. Reach out to us today for a quote.
What ways do you use to boost your local search? Please share it with us or reach out to our professionals if you’d like to gain more information on Local SEO.
Read our detailed guide on how SEO is changing in 2022; it will help you go through some of the biggest trends and changes that you need to follow.