2017 has been a remarkable year for mobile app development. Nevertheless, mobile is an ideal way to meet audience demands and boost sales. A lot of business owners have now realized that mobile application is no longer an optional investment, it is one of the necessary ones.
Well-established brands, online retailers, banks, and other companies have come up with their own mobile apps for branding, improving customer engagement, and direct marketing. Besides, small-size and startups are also following the mobile trend and developing highly-functional apps. Research reveals that the total mobile app revenue (Both iOS & Android) was $37 Billion in 2017 from January to November and still one month is remained, so the revenue will surely increase in the festive season. There are predictions that the app revenue and total number of downloads will boost in 2018.
But before you cut right to the chase and start developing an application, you need to understand new mobile application development trends that will shape the growth of your business:
- On-Demand Mobile Apps
On-demand apps have already gained immense popularity and will continue to take place in 2018. Such mobile apps simplify our lives by making the things we do every day a lot more easier, streamlined, and convenient. In 2018, on-demand apps will be using for a wide range of spectrums such as:
- Laundry services
- Cleaning services
- Food delivery services
- Taxi services and rideshare
On-demand mobile apps have made it easy for users to make reservations, order food & cab online, check the availability of nearby services & traffic and other things that cause delays in our everyday. The best part about such apps is that they can be used virtually from anywhere.
- Internet of Things (IoT) and Wearable Apps
Both IoT and wearable apps have increasingly risen into the mainstream and adopted by multiple industries such as:
- Smart Health
- Smart homes and offices
Wearable devices will gain more popularity in 2018. IoT still needs some time to get recognition and fully cover the marketplace; however, it has already made some inroads in 2017. The Growth of IoT sector is expected to grow from $157.05 billion in 2016 to $661.74 billion by 2021. This forecast would have a great impact on mobile app development trends since most “Internet of Things” devices are currently being controlled by smartphones, tablets, and other mobile devices.
- AR/VR Apps
Both Augmented Reality (AR) & Virtual Reality (VR) have given a new direction to the gaming and entertainment industry. In 2018, we will see AR and VR going beyond gaming and entertainment. Since these technologies can probably be impressive and demanding in multiple industries, it’s expected that they will continue to be used in mobile application development sector. AR apps will be using in a wide range of industries such as:
- Retail industry
- Real Estate industry
- Healthcare industry
- Engineering industry
While VR based apps will be using in a wide range of industries such as:
- Technology-based companies
- The gaming industry
- The live events industry
One of the main reasons that these two trends will be a continued trend in 2018 is their capability to provide a visual experience to users on behalf of the brands that aspire to have their products & services offered in a more practical way which further improves the user experience.
- Enhanced Security
When it comes to shopping online, there has always been an increasing demand for security. As the usage of the mobile apps is growing day by day, mobile phones are handling confidential data progressively while seeking higher security. In 2018, users will undoubtedly see a large number of mobile apps with built-in security features & advanced protection. According to one research conducted by IBM, most government firms are today looking to invest in blockchain for asset management, financial transaction management, and regulatory compliance purposes. So, it is clear that blockchain-based security measures are required to be used in mobile apps very soon.
- Cloud Technologies
If you are looking to add an additional feature to your mobile application, make sure you’ve integrated cloud technology into your app development strategy. This technology will reduce the hosting and equipment costs while improving storage capacity and productivity of apps. To make your mobile app function flawlessly on multiple platforms, evolution to cloud technologies is a must. As a mobile app development company, you also need to come up with an app having cloud technology.
With modern technologies and innovative trends, 2018 will be the year of implementation of advanced trends. It will be the year of expedited growth for retailers, businesses, developers, manufacturers and millions of mobile applications. These are some of the uppermost expected trends to hit the mobile app market next year. So leverage these trends and get ready to be at the top of your game.